CREATING THE RIGHT CONDITIONS FOR MARKETING RECONDITIONED PARTS BY TATA MOTORS

When it comes to reconditioned spares, certain questions are bound to present themselves in the customer’s mind. Is the part going to perform as well as a new part? Can I trust it to not breakdown? What is the value proposition?

We designed an Experience Zone to help dispel the customer’s doubts and allow them a chance to engage with the actual products on offer by Tata Motor’s reconditioned spares division – Prolife. (We also did their identity and helped them rebrand themselves a few months back, check this link.) Backed by prominent branding and pertinent information, the first of this display unit was installed at Surat dealership in Gujarat in December.

As expected, it drew the attention from the visitors to the dealership, leading to enquiries and questions about the offerings. True to the maxim jo dikhta hai woh bikta hai, this experience zone is helping Prolife win new customers one visitor at a time.

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