Defexpo 2014, one of the largest exhibition on Land, Naval and Internal Homeland Security Systems held in Pragati Maidan, New Delhi, was the place to be at , if you are from the defense and related sector.
MKU had a large stall of 180 sqm, which served as a platform not only to increase visibility but also to make an impression. The stall we fabricated for them served just the same purpose. With a welcoming and ambient design, it definitely made an impression on all who visited the stall and invited accolades.
When it comes to reconditioned spares, certain questions are bound to present themselves in the customer’s mind. Is the part going to perform as well as a new part? Can I trust it to not breakdown? What is the value proposition?
We designed an Experience Zone to help dispel the customer’s doubts and allow them a chance to engage with the actual products on offer by Tata Motor’s reconditioned spares division – Prolife. (We also did their identity and helped them rebrand themselves a few months back, check this link.) Backed by prominent branding and pertinent information, the first of this display unit was installed at Surat dealership in Gujarat in December.
As expected, it drew the attention from the visitors to the dealership, leading to enquiries and questions about the offerings. True to the maxim jo dikhta hai woh bikta hai, this experience zone is helping Prolife win new customers one visitor at a time.
How do you make the reader relive an epic journey on each page of the calendar? This was the challenge facing the art team. Not making things easy was the style they settled on—featuring montages, so every page looked like it was out of a scrapbook, capturing dramatic, all-action scenes from the journeys.
Using images, illustrations and a ton of graphic work over a month, we finally managed to put together the design which did justice to the theme. The result is now for you to see!