It is a well-known fact that most truck drivers and owners in India think only about maximizing profit. We are a nation that celebrates the idea of jugaad, always looking for a short cut.
Which is why when it comes to replacing worn out parts in commercial vehicles, the temptation to install substandard spurious or non-branded spares gets the better of many a transporter. They forget that the performance, efficiency and life of the vehicle are all severely impacted, leading to frequent breakdowns and loss of profit.
To highlight the perils of such behavior, we created an on-ground promotional campaign for Tata Genuine Parts. The idea was to link the health of the vehicle to the health of the owner/driver. Ergo, Sehat Yatra.
The activation was conducted across 45 cities in 5 states over 50 days. A team of promoters, doctors and mechanics educated the commercial vehicle owners/drivers on the importance of the genuine parts. It was conducted at dhabas where the target audience is in a more relaxed frame of mind. Taking it beyond a mere academic exercise, discount coupons were distributed to encourage sales and allow the target audience to sample the Tata Genuine Parts brand experience.
The revolutionary Partspedia app brings the entire Tata Genuine Parts range at your fingertips. Partspedia app gives you the easiest way to find wide range of parts manufactured by TATA Genuine Parts.
Distributors and Retailers can now have all the information they need at the palm of their hands 24/7. They don’t have to look up for information regarding specs, price and benefits in the bulky catalogues. A person can do quick and customized searches in a matter of seconds.
It’s simple interface and easy navigation has made it the new wonder tool of the automotive industry. With more than 500 uploads in less than a month the initial response has been phenomenal. Currently the app enjoys a 4 Star rating on iOS and Android platforms.
Our constant team effort is to optimize the app to a point where it becomes a perfect utility tool for the people connected to the automotive industry. Watch out for version 2.0 in February, it will be epic.
We will be honest. We are all chocolate lovers, here at Green Apple Design. So imagine our excitement when Cadbury engaged us to conceptualize & provide a solution for the retail presence for a new product under the Bournville bouquet – Mocha Almond.
Since the product was unique, so should be the design, we decided. We incorporated the bold yellow hues of the pack into the creative, playing it off the contrast of the rich dark browns of the coffee beans. The result was a creative concept that stopped people in their tracks carried ahead to floor standing unit and danglers that induced cravings in all those who set eyes on them.